Why you'll love it

The Negroni Next, our next gen lower alcohol cocktail, will leave you pleasantly surprised. Not only does it have the same texture as the original, but the legendary bitter top notes of Angostura, suffused with orange peel. clove,  cherry, rhubarb and juniper aromatics, make it taste like it too. 


Crafted by Master Mixologist Patrick Pistolesi with equal parts Tanqueray 0.0% Alcohol Free, Cocchi Storico Vermouth di Torino, Campari and Angostura Aromatic Bitters, this is a stylish win-win cocktail with a thoroughly Italian heart.

The History of Negroni NEXT

It was aperitif time one evening in the ‘20s and Count Camillo Negroni of Florence asked for a splash of gin instead of soda water in his Americana. Just like that, the Negroni cocktail was born. 


In the past, many cocktails were the result of happy accidents or a question of taste; our Negroni Next is the result of a careful balancing and refining of premium ingredients performed by our Master Mixologist, Patrick Pistolesi.


There is no doubt the Count would marvel that, despite being lower alcohol,  the Negroni Next misses nothing on his original.

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